P

 Product Knowledge: We will know our products and our industry in order that our customers always get the best product at the lowest price.

A

 Assurance: We are always ready to help our customers in every way possible with friendly, courteous, and professional assistance.

T

 Trust: We are committed to serving our customers in a manner consistent with the trust they've placed in us.

H

 Honesty: We will always operate in our customers' best interest because of our commitment to honesty, integrity, and ethical behavior.

F

 Full Partnership: We recognize that the best relationships occur in an environment of open communication and involvement of all parties.

I

 Innovation: We will search out new and innovative ways to serve our customers with the best of the latest products and new services.

N

 Never Say No: At Pathfinders, our customers will never hear the word "no." There is nothing we cannot or will not do to take care of them.

D

 Details: It's how the details are managed that sets us apart from the rest. We will always make sure every detail is handled, no matter how  small.

E

 Expectations: We will endeavor to meet our customers' every expectation for quality of product and level of service. We will never disappoint    them.

R

 Reliability: We promise we'll handle every request our customers make with skill and competence, because they deserve it.

S

 Satisfaction: Customer satisfaction is our highest concern. We will always find the best way to make our customers completely happy.